I believe in a holistic approach to creative work. While being strongly lead by visuals, I am involved from the start to every project I work on. This allows me to create a strong connection between strategy, clients needs and creative work. My creative work focuses on brand transformation and creating visual worlds, which are formed of art direction and graphic design at equal measure.
For the past 10 years, I worked on small and big brands all over the world. I always try to put the customers first, to create compelling visual stories that have the power to impact communities. I believe that good design can truly make the places we live, the digital space we browse, the daily interactions better and easier.
As a White-Asian female creative, I also try my best to mentor younger designers to push our industry further, to create better workplaces with inclusion at its core.