For the launch of Google Pixel, we wanted to reinforce Pixel’s unique design identity while making it feel approachable and desirable to a wide audience.

Our out-of-home (OOH) campaign focused on the phone’s cheerful and colorful design, bringing the Pixel’s vibrant palette to urban spaces. Each OOH ad highlighted the signature camera bar and carefully selected colors, presenting the phone as a device that blends function with beauty. The inviting, playful visuals encouraged audiences to connect with the Pixel 7 on a personal level, framing it as an iconic addition to the smartphone landscape.

Client: Google
Agency: Anomaly
Creative Direction: Camille Yin, Adam Koppel
Design: Ben Gilpin