Google Pixel 7 and 7a

ART DIRECTION
CAMPAIGN BRANDING

The unveiling of the Google Pixel became over the years a crucial beat in Google’s brand presence. Pixel’s distinctive OOH showcases its iconic camera bar and bold, vibrant colours.

  • For the launch of Google Pixel, we wanted to reinforce Pixel’s unique design identity while making it feel approachable and desirable to a wide audience.

    Our out-of-home (OOH) campaign focused on the phone’s cheerful and colorful design, bringing the Pixel’s vibrant palette to urban spaces. Each OOH ad highlighted the signature camera bar and carefully selected colors, presenting the phone as a device that blends function with beauty. The inviting, playful visuals encouraged audiences to connect with the Pixel 7 on a personal level, framing it as an iconic addition to the smartphone landscape.

  • Client: Google
    Agency: Anomaly
    Creative Direction: Camille Yin, Adam Koppel
    Design: Ben Gilpin

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