Indorama Ventures: Simplifying a global portfolio to drive growth
BRAND STRATEGY | VISUAL IDENTITY | NAMING | BRAND ARCHITECTURE
Indorama Ventures (IVL) is a global leader in sustainable PET solutions, with a growing portfolio built through extensive acquisitions. Over time, IVL’s Fibers division had become fragmented, spanning more than 190 brands and making it difficult for customers to navigate or understand the full offer.
The challenge was to unify this complex portfolio under a clear, scalable structure. One that simplified the customer experience, strengthened IVL’s brand value, and positioned the company for future growth.
-
Indorama Ventures (IVL), a global leader in sustainable PET solutions, had a highly fragmented Fibers division spanning over 190 brands—making it challenging for customers to navigate and understand the full offer. We created a streamlined brand architecture that consolidated these into seven clear, benefit-driven platforms: Sustainability, Strength & Durability, Lightweight, Sense & Experience, Macro Protection, Micro Protection, and Smart Fibers.Drawing inspiration from IVL’s sustainability brand Deja, we developed platform names that feel both functional and aspirational—making the portfolio more cohesive and intuitive. Each platform received a distinct visual identity within a unified system: hexagons for tensile strength in Stronga, downward arrows for airiness in Lighta, and science-inspired icons to reflect specific performance benefits.
This visual system delivers clarity for customers to easily find solutions and empowers internal teams with a shared vision. The result? A scalable, visually engaging framework that enhances brand value, boosts customer engagement, and supports IVL’s strategic growth in a competitive market.
Agency: Accenture Song | Clients: Indorama Ventures | CD: Camille Yin | Strategist: Julian Earl | Design: CJ Brown, Axel McHugh, Joel Brunn
Preventa – Fibres designed to prevent damage before it starts, adding built-in resilience and reliability.
Lighta – Lightweight fibres that cut mass without compromising strength, efficiency, or comfort.
Stronga – High-strength fibres engineered for durability and performance under pressure.
Protecta – Advanced protective fibres that safeguard against impact, particles, and wear in demanding environments.
