Novonesis: Harnessing nature’s potential to solve the world’s biggest challenges
BRAND STRATEGY | VISUAL IDENTIY | NAMING
Novonesis was born in 2023 from the merger of two biotech giants, Novozymes and Chr. Hansen. The company set out to show how biosolutions, rooted in nature and powered by science, can transform industries and address humanity’s most urgent problems.
Working with Anomaly, we wanted to signal their position as the leader in biotech while building on the strong equity both companies already had, both in the market and among their people. It was essential to create something beautiful, distinctive and inspiring, a brand their teams could rally behind and feel proud to represent.
The idea
“Transformative collaboration” became our central platform. We built a visual identity celebrating cellular networks as both scientific systems and metaphors for social change. It bridges microbiology with natural forms, evoking how tiny agents, when united, can shift entire industries.
Bringing it to life
The visual identity draws inspiration from microbiology, with organic forms echoing cellular clusters in petri dishes, representing how separate parts connect, grow, and transform. These shapes layer and interact, telling a story of collective progress.
A Nordic-inspired, earthy colour palette grounds the brand in nature, while hand-drawn gradients convey constant change and evolution showing how even the smallest contributions build toward something transformative. Clean, precise typography contrasts with the organic shapes, embodying the balance between scientific rigor and natural beauty.
Executions
We extended the identity across digital platforms, internal tools, and industry touchpoints—ensuring every expression of Novonesis carried its story of collaboration and impact. Internally, the concept inspired teams to embrace the narrative, driving cohesion and pride. Externally, it positioned Novonesis as a credible, inspiring leader in redefining sustainability through biosolutions.
-
Agency: Anomaly Berlin
Client: Novonesis
Creative Direction: Camille Yin
Designers: Kevin Hipke, Matheus Trevisan
Strategy: Lachlan Williams
