Vertical

In 2023, I’ve collaborated with Nonoia Studio. We worked with Vertical to support their transition from Vertical Crypto Art to simply Vertical, helping the team reposition the brand with a new strategy, a new identity, and a clearer vision.

BRAND STRATEGY
VISUAL IDENTITY

The Challenge
The previous name and identity of Vertical being Vertical Crypto Art was sending the wrong image, giving them a “hacker” vibe that was putting off members of the art community.

The Idea
Through a series of brand strategy workshops, we helped the founders define their core values and future ambitions. Our role was to translate this vision into a structured brand strategy and a refreshed identity system. design system that’s fit for simpler execution and a more polish image/

One of the main challenges was to shift Vertical’s perception beyond the crypto art space and establish it as a wider platform for arts, culture, and creative communities. Alongside this, we helped organise the brand architecture across its key initiatives, such as Vertical Residency (an art residency platform) and Proof of People (an event focused on art, music, and networking).

  • Clients: Vertical
    Studio: Nonoia Studio
    Creative Direction: Camille Yin & Fabio Catapano

To solve the communication challenges, we developed a flexible design system. The new visual identity is simple and modular, with the logo placed vertically as part of the layout structure. This approach brings clarity, consistency, and recognisability across all channels, from social media to print and event materials.

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